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Gary Knight2021-06-03T12:43:06+01:00

Gary Knight
Founder & CEO Flippin ‘Eck

Gary has over 40 years of experience in the Commercial Television & Mainstream Digital industries. He has a unique set of skills, working across Broadcast/Video on Demand, spot airtime, Sponsorship, Digital, Branded Content, Product Placement and Talent Endorsement activities. Although highly commercially focused, he is also passionate about all aspects of Creative Content.

Gary has been responsible for some of the UK’s biggest and most enduring commercial deals including Compare the Market’s Partnership with Coronation Street and Talk Talk’s 10-year relationship with The X Factor.

He led the UK’s deregulation of the Paid Product Placement industry and is the co-creator of ITV’s FUSION tool-a Multi-platform activation model which maximises commercial return.

Gary was also instrumental in developing ITV’s Primal Screen model — where data and human emotional experiences meet and are bound together by potent Storytelling.

Gary has a wealth of experience across all aspects of Intellectual Property Activation, enhanced by launching a version of Coronation Street into the Chinese market and having been the commercial agent for Arsenal and Liverpool Football clubs.

Across the past decade he has been immersed in deep relationships with Producers, Content Commissioners, Rights Holders & Content Creators, allowing him to have a deep knowledge base of the Production and associated distribution business.

Gary also has a deep fascination with the whole field of Leadership. What makes a Team excel and constantly outperform their industry peers. Gary has first-hand and robust experience in how you can really lead these Super teams.

This unique and in-depth knowledge of the Commercial & Creative ecosystem surrounding all forms of Content, makes Flippin’Eck a valuable partner and active guide for brands, agencies, producers, commissioners, media owners, and rights holders alike.

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Why not come along to some of our Business Events?

2208, 2022

Meet Vangelis our Greek Barista

August 22nd, 2022|

Vangelis our Greek Barista & Coffee Consultant Vangelis Smyrnios joined the Kypseli team in early 2022 and is our expert coffee consultant, trainer & brilliant barista. Born in Athens, [...]

2108, 2022

Meet Emma our Anglo-Greek Owner

August 21st, 2022|

Emma our Owner Co-owner of Kypseli & The Hive Emma Smith, is no stranger to Greek cuisine. Emma spent many years living and working in Greece, bringing up her [...]

3007, 2022

Danielle our General Manager

July 30th, 2022|

Danielle our General Manager at Kypseli Danielle is our Kypseli General Manager. She has more than 20 years’ experience in the hospitality sector, working front of house in busy UK [...]

507, 2022

Kitchen Update at Kypseli

July 5th, 2022|

Kypseli will be shut from Sunday 17th to Sunday 24th July for a kitchen reconfiguration Our kitchen is being updated and reconfigured so that our Greek Chef can cook more [...]

1606, 2022

5 Star Rating from Food Standards

June 16th, 2022|

Kypseli Taverna is awarded the top Food Standards Hygiene rating We are proud to announce that Kypseli Taverna at No15 Stone Street, Cranbrook has been awarded a 5 Star Rating [...]

1506, 2022

Healthy Extra Virgin Olive Oil

June 15th, 2022|

Extra Virgin Olive Oil: A Key Ingredient for a Long and Healthy Life. Buy Olive Oil at Kypseli >> It’s crazy how good life becomes when you add in [...]

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