Founder & CEO Flippin ‘Eck
Gary has over 40 years of experience in the Commercial Television & Mainstream Digital industries. He has a unique set of skills, working across Broadcast/Video on Demand, spot airtime, Sponsorship, Digital, Branded Content, Product Placement and Talent Endorsement activities. Although highly commercially focused, he is also passionate about all aspects of Creative Content.
Gary has been responsible for some of the UK’s biggest and most enduring commercial deals including Compare the Market’s Partnership with Coronation Street and Talk Talk’s 10-year relationship with The X Factor.
He led the UK’s deregulation of the Paid Product Placement industry and is the co-creator of ITV’s FUSION tool-a Multi-platform activation model which maximises commercial return.
Gary was also instrumental in developing ITV’s Primal Screen model — where data and human emotional experiences meet and are bound together by potent Storytelling.
Gary has a wealth of experience across all aspects of Intellectual Property Activation, enhanced by launching a version of Coronation Street into the Chinese market and having been the commercial agent for Arsenal and Liverpool Football clubs.
Across the past decade he has been immersed in deep relationships with Producers, Content Commissioners, Rights Holders & Content Creators, allowing him to have a deep knowledge base of the Production and associated distribution business.
Gary also has a deep fascination with the whole field of Leadership. What makes a Team excel and constantly outperform their industry peers. Gary has first-hand and robust experience in how you can really lead these Super teams.
This unique and in-depth knowledge of the Commercial & Creative ecosystem surrounding all forms of Content, makes Flippin’Eck a valuable partner and active guide for brands, agencies, producers, commissioners, media owners, and rights holders alike.
Why not come along to some of our Business Events?
Christmas Gifts from Kypseli Taverna
Give Gorgeous Greek Gifts this Festive Season. Yummy Kypseli Gift Vouchers You can purchase a gift voucher to any value, either over the phone or in person at Kypseli, No15 [...]
Open Sundays pre-Xmas
Kypseli Taverna is opening on two Sundays before Christmas Kypseli Sunday Openings 2022 We are pleased to announce that we are opening on Sunday 11th and Sunday 18th December 2022 from [...]
Christmas 2022: parties & feasting
Christmas 2022: Festive Feasting at Kypseli Taverna & Perfect Parties at The Hive Merry Christmas everyone! For business or pleasure we bring people together! Whether you are planning a relaxed [...]
Kypseli Taverna in the news
October's issue of The Wealden Times features Kypseli Taverna Read all about Kypseli Taverna in the October Issue of the Wealden Times Turn to pages 6-7 in this month's issue [...]
Gift Vouchers at Kypseli
Give the Gift of Gorgeous Greek Dining at Kypseli Taverna You can now purchase yummy Kypseli Gift Vouchers You can purchase a gift voucher to any value, either over the [...]
PreShow Dining at Kypseli Offer
10% off Queen's Hall Theatre Tickets when you dine at Kypseli Get 10% OFF of your Queens Hall Theatre tickets when you book a table at Kypseli Cranbrook for a [...]